When Curiosity Leads, Great Ideas Follow.
We facilitate high-energy, play-driven workshops that unlock your team's best ideas — no judgment, no limits, just pure creative momentum.
Using games, improvisation, and creative exercises, we help teams reframe challenges and discover unexpected solutions that actually work.
We turn your team's raw ideas into a clear roadmap — connecting creative sparks to real business goals with energy and intention.
Play isn't just fun — it builds trust. We help teams communicate better, collaborate more freely, and enjoy the work they do together.
No cookie-cutter sessions here. We dig into your team's quirks, goals, and culture to craft something that feels like it was made in a lab — because it was.
The fun doesn't stop when the session ends. We follow up with next steps, insights, and ongoing support to keep your team's momentum alive and growing long after the big day.
Welcome to the Lab
At Playstorm Labs, we create playful, purpose‑driven experiences that fuel creativity, collaboration, and real‑world impact. Using vibrant tools and interactive design, we empower individuals and teams to think differently, work better together, and have fun doing it.
We know that play is a powerful driver of growth—and we build our work around it. Inspired by best practices from education, design, and business, we thoughtfully create experiences that balance imagination with intention.
Crafted by a dedicated team of creators, our projects—from interactive games to immersive experiences—are designed to engage, enrich, and inspire. Discover how Playstorm Labs is redefining how teams think, solve, and create together through a hands‑on approach and a fresh perspective on engagement.
What to Expect
Kickoff Meeting
We get the ball rolling with a discovery conversation to understand your team's goals, challenges, and dynamics — so we can design an experience that's perfectly dialed in for you.
Quote
Based on your goals, we put together a tailored proposal that outlines the experience, timeline, and investment — no surprises, just clarity.
Pre-Work & Meetings
Before the event, we gather insights from key players on your team to ensure the session is grounded in real challenges and primed for meaningful outcomes.
Let the Play Begin!
It's go time! We facilitate an energetic, play-driven session designed to spark creativity, break down barriers, and move your team from stuck to inspired.
Event Debrief
Right after the experience, we unpack what happened — capturing key ideas, breakthroughs, and action items while the energy is still fresh.
Follow-Up
We don't just leave you with a whiteboard full of sticky notes. We follow up with a summary, next steps, and support to help your team turn momentum into real results.
Our Team
Betsy Drewniak, MBA
CEO & Founder
Leading strategy and vision with infectious energy and a love of creative problem‑solving, Betsy brings fun and focus to everything she does. With more than 20 years of experience in marketing and communications, she has launched countless products across industries including toys & baby, retail, food & beverage, grocery, electronics, and e‑commerce. Throughout her career, Betsy has seen firsthand the transformative power of play in the workplace. Time and again, she witnessed how curiosity, imagination, and moments of joy unlocked better ideas, stronger collaboration, and deeper engagement—fueling not only happier teams, but measurable gains for the business and long‑term value for shareholders. These experiences sparked her conviction that play isn't a distraction from serious work; it's a strategic advantage. That belief became the catalyst for starting her business: to help organizations harness creativity as a driver of growth, performance, and culture. Having partnered with some of the world's biggest entertainment and consumer goods brands, Betsy brings a rare blend of strategic rigor and playful thinking. She uses that unique perspective to help clients solve complex challenges, energize their teams, and build brands that truly connect—proving that when work is engaging, everyone wins.
Jason Drewniak, MBA
COO
Jason is the operational and strategic backbone of the lab, helping ensure that ideas don’t just spark, but scale. With more than 25 years of experience across marketing, sales, and operations, he’s worked at the intersection of strategy and execution in industries ranging from tech and cybersecurity to toys, food & beverage, retail, entertainment, and beyond. This breadth gives Jason an uncommon ability to see the full landscape—how ideas connect, where they break down, and what it takes to move them forward. A trusted generalist with a sharp strategic mindset, Jason excels at bringing structure to ambiguity and alignment to complex, fast‑moving teams. He’s deeply invested in collaborative thinking, believing the strongest solutions are built when diverse perspectives are clearly aligned around a shared goal. Known for asking the right questions and offering clear, practical guidance, Jason helps turn exploratory brainstorming into focused strategies and actionable plans. His calm, steady leadership ensures the lab stays organized, intentional, and always moving in the right direction—without losing the curiosity that drives great work.
Jenn Widmann
Facilitator/brand & Graphic Design
Jenn is a creative problem‑solving facilitator with 15 years of experience and a rare talent for turning lively group energy into clear, inspired results. Part ringmaster, part creative guide, she helps teams navigate messy challenges, spark fresh thinking, and—importantly—enjoy the process along the way. Jenn has a natural ability to read the room, draw people in, and create the kind of momentum where ideas build on each other instead of getting stuck. A core strength of Jenn’s work is her ability to make ideas visible. Through illustration, graphic notetaking, and visual storytelling, she brings abstract concepts to life in real time—helping teams see patterns, connections, and opportunities they might otherwise miss. Her artistic skillset adds an extra layer of creativity to brainstorms and strategy sessions, transforming conversations into shared visual maps that align teams, clarify thinking, and accelerate decision‑making. What starts as “What if?” quickly becomes “This is it—and here’s how we make it happen.” With a sharp eye for design trends, color theory, and process improvement (paired with strong written and verbal communication skills), Jenn balances creative energy with just the right amount of structure. She knows when to let ideas run free—and when to shape them into focused, actionable outcomes. The result is more clarity, stronger collaboration, and ideas that don’t just look great on the wall—they work in the real world.
Lisa Lohiser, ED. D.
Facilitator/Consultant
Dr. Lohiser is a facilitator, consultant, educator, and early childhood development expert who brings a rare blend of research insight, creative problem-solving, and human-centered facilitation to every engagement. With deep experience in play-based learning, child development, and professional development she works with educators, families, and organizations to create environments where teams thrive - through play, connection, and developmentally appropriate practice. Think part strategic thinker, part creative catalyst. Lisa is highly skilled at leading dynamic brainstorming and ideation sessions that harness group energy and turn complex challenges into clear, meaningful outcomes - across both educational and corporate settings. She also designs and delivers innovative programming grounded in developmental science and play ensuring ideas are not only inspiring but built to work in the real world. At the heart of her work is a simple goal: help adults think more creatively, collaborate more deeply, and translate bold ideas into effective, actionable solutions. The result is greater clarity, stronger collaboration, and outcomes that support both organizational goals and development.
Ready to explore what’s beyond the obvious?
Playstorm Labs helps teams let go, lean in, and discover new possibilities—together. Let’s talk.